Reader benefits are important to include in both informative and persuasive messages. When preparing negative messages, one does not need to include any reader benefits. Characteristics of good reader benefits are adapted to your audience and composed with a "you-attitude." Reader benefits are intended to inform your readers that they can do the job and that their success will be rewarded. A good way to identify what reader benefits you can provide is to think of how your products can meet the needs of the readers feelings, fears, and other motivational needs. Another way to discover a good reader benefit is identifying how the features of your product can benefit the reader. Using psychological description, or the creation of a scenario full of impressions of the readers senses, earlier in your message can give you an advantage.
E-mailing has become a great mode of business communication, especially in time sensitive situations. When preparing e-mail messages, it is important to list what your message pertains to. When doing so, try to be concise, specific, and catchy. E-mail can be used for positive messages such as rewarding someone; however negative messages are best to be delivered in person. You should never write an e-mail message when you are upset. The book defines this act as flaming and can negatively impact goodwill with the reader. Other forms of electronic communication include blogging social media sites. Twitter could be a good source for the reader to get updates on short messages. A fact that I found interesting in the book was that some professionals will upload video resumes on youtube.com. These types of resumes are very useful when distance is a factor.
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